11/13/2018 - Work Session - Announcements City Council Announcement
Tuesday, November 13, 2018
Information Needed by Council Staff 6:40:14 PM
A. Citywide Citizen Survey Methodology
The Administration is working with Y2 Analytics to conduct the citywide citizen
survey. Based on Y2 Analytics' recent work and research the Administration is
recommending the survey is conducted electronically, with invitations sent
primarily through email with postal mail invitations for"households that are more
difficult to reach online."The same methodology would be utilized in this survey to
determine households that would receive postcards as was used in the Funding our
Futures survey.
Y2 Analytics believes a representative sample can be achieved through email
coverage and that a telephone survey is not needed because online-only is "future
proof," it is less expensive to conduct than a phone survey, and phone responses
are decreasing. In 2015, the Council had requested that a dual mode survey(online
and telephone) be conducted, the results of which mirrored each other. Should the
Council wish to conduct a phone survey, the Administration estimates there will be
an additional cost of$13,000.
➢ Are Council Members comfortable with conducting the citywide
survey through primarily email invitations, with post-card to
follow-up with households less likely to respond electronically?
Council Members Luke, Johnston, and Mendenhall were in
support of conducting a phone survey. There were no objections
from Council Members. Councilmember Mendenhall stated this
would be added to the budget amendment.