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11/13/2018 - Work Session - Announcements City Council Announcement Tuesday, November 13, 2018 Information Needed by Council Staff 6:40:14 PM A. Citywide Citizen Survey Methodology The Administration is working with Y2 Analytics to conduct the citywide citizen survey. Based on Y2 Analytics' recent work and research the Administration is recommending the survey is conducted electronically, with invitations sent primarily through email with postal mail invitations for"households that are more difficult to reach online."The same methodology would be utilized in this survey to determine households that would receive postcards as was used in the Funding our Futures survey. Y2 Analytics believes a representative sample can be achieved through email coverage and that a telephone survey is not needed because online-only is "future proof," it is less expensive to conduct than a phone survey, and phone responses are decreasing. In 2015, the Council had requested that a dual mode survey(online and telephone) be conducted, the results of which mirrored each other. Should the Council wish to conduct a phone survey, the Administration estimates there will be an additional cost of$13,000. ➢ Are Council Members comfortable with conducting the citywide survey through primarily email invitations, with post-card to follow-up with households less likely to respond electronically? Council Members Luke, Johnston, and Mendenhall were in support of conducting a phone survey. There were no objections from Council Members. Councilmember Mendenhall stated this would be added to the budget amendment.