03/09/2022 - Meeting Materials REGULAR MEETING OF THE
BUSINESS ADVISORY BOARD
Wednesday, March 9, 2022
8:30 a.m. - 10:00 a.m.
To access and participate in the meeting please visit:
https://saltlakecity.webex.com/saltlakecitv/I.php?MTI D=md247e3da25d7O27d2l l 7dba5O4l fb946
Meeting Password:wvArpZ23uM3
I, Darin Piccoli, Chair of the Business Advisory Board (BAB), hereby determine that conducting the Business Advisory Board meeting
at an anchor location presents a substantial risk to the health and safety of those who may be present.
Agenda
1. Roll Call
2. Briefings by the Staff
A. Report from the Department Deputy Director 5 minutes
Ms Riffo Jenson will provide an update on the NBA All Star Game, introduce Katie Matheson in Economic
Development and Andie Feldman in Business Development and request a Board member to fill Sue Rice's vacancy
on the EDLF Loan Committee.
B. Report from Director of Homeless Policy&Outreach 10 minutes
Mr. Johnston will provide an update on the legislative session as it pertains to funding and requests regarding
homeless mitigation.
3. Approval of the minutes
A. Review and Approval of February gch , 2022, BAB Minutes
BAB members will review the February 9th, 2022, meeting minutes and consider for approval.
4. Business
A. Planning Department Zoning Initiatives 25 minutes
Mr Norris, Planning Dept Director, will discuss initiatives and projects from Planning that impact the business
community including the tech zoning in 2021.
B. Public Utilities FOG Program 15 minutes
Public Utilities Department will present on the Fats, Oils and Grease(FOG)program and how this may impact small
business.
C. Small Business Gap Analysis 15 minutes
Board Members Sue Rice and Karen Gunn as part of the Small Business Subcommittee Working Group will present
their findings on the small business gap analysis.
5. City Council Announcements
A. No Updates
6. BAB Member Announcements
A. Goldman Sachs 10,000 Small business Program 5 minutes
Ms. Gunn will provide information and updates on this program
7. Adjournment
People with disabilities may make requests for reasonable accommodation no later than 48 hours in advance in order to attend this
Business Advisory Board. Accommodations may include alternate formats, interpreters, and other auxiliary aids. This is an accessible
facility. For questions, requests, or additional information,please contact the Department of Economic Development at 801-535-7200.
MINUTES
OF THE SALT LAKE CITY
BUSINESS ADVISORY BOARD
Wednesday,February 9',2022
8:30 a.m. -10:00 a.m.
To access and participate in the meeting please visit:
https:Hsaltlakecity.webex.com/saltlakecity j.php?MTID=m0ead373b89bcca2l245d263873f6c lbb
Meeting Password: kgJ2euyZE55
1,Darin Piccoli,Vice-Chair of the Business Advisory Board(BAB),hereby determine that conducting the
Business Advisory Board meeting at an anchor location presents a substantial risk to the health and safety
of those who may be present.
1. Roll Call
The following members of the Business Advisory Board were present:
Darin Piccoli, Chair Scott Lyttle
Jeff Carleton Alfonso Brito
Andy Robertson
The following members of the Business Advisory Board were absent:
Abudujannah Soud
Sue Rice
Karen Gunn
Also Present:
Veronica Cavanagh,Department of Economic Development; Lorena Riffo Jenson,Department of
Economic Development;Will Wright,Department of Economic Development; Cathie Rigby,
Department of Economic Development; Peter Makowski,Department of Economic Development;
Lindsey Day,Department of Economic Development; Roberta Reichgelt,Department of Economic
Development; Allison Rowland, Salt Lake City Council Office; Kristina Olivas,Downtown Alliance;
Jonathan Beam,US Ignite;Domenick Lasorsa,US Ignite; Tom Millar, Transportation Division;
Edward Bennett, Suazo Business Center; Andrew Johnston,Community Outreach.
2. Briefings by the Staff
Report from Director
• Ms.Reichgelt stated that Kristen Lavelett will be leaving Local First, as the organization has
determined to close its nonprofit permanently. She explained that DED staff is working on
locating another local organization to work with to keep the local business message alive. Ms.
Reichgelt suggested that the BAB and the Business Development team can work together in
filling that gap until a new organization can be determined.
• Ms.Reichgelt stated that the City has partnered with the Utah Transit Authority(UTA)to provide
free transit for the month of February 2022.
Report from Director of Homeless Policy& Outreach
Mr. Johnston provided a report on the discussions during the Legislative Session concerning as housing,
mental health issues, and poverty.
3. Approval of the minutes
A. Review and Approval of January 12',2022 BAB Minutes
Mr. Carleton made a motion to approve the minutes from January 12t1i,2022 meeting.Mr. Brito seconded
the motion.Upon roll call,the motion passed unanimously.
1. Business
A. Electric Vehicle Charging Station Incentives
Mr. Wright discussed how the City is prioritizing electric vehicle adoption and EV charging infrastructure
which is part of the Mayor's plan for 2022. The Business Development team has been looking at possible
ways to incentivize local businesses to adopt charging infrastructure such as:
- Rocky Mountain Power(on hold) They will cover 70%of costs of equipment for Level 2
charging station
- Utah Department of Environmental Quality offers 50%grant rebate of up to $70,000
Some impediments that local businesses could run into are the cost of infrastructure. Currently the City
does not have guiding policy on how these can be added to properties and if businesses are leasing space
they would need property owner approval.
Mr. Robertson said he was not aware of the programs and suggested more outreach needed to be done.
Deputy Director Riffo-Jenson responded that DED staff will add the information to its monthly
newsletter.
Mr. Carleton said he currently has a level 1 charging station at his business and used the Rocky Mountain
incentive that was provided before it went on hold. Rocky Mountain covered the installation costs but he
still had out of pocket costs such as labor and has ongoing electrical costs. There is no revenue stream for
the business from those who use it.Mr.Wright asked Mr. Carleton if his charging station can be found on
the network. Mr. Carleton said yes.
Chairperson Piccoli asked Mr.Wright if these incentives would be focusing on certain levels and what are
the costs for the electrical upgrades regarding amps. Mr. Wright said all incentives are for level 2 and 3
and to get to level 3 there are significant costs.
Mr. Wright stated that all of this is very preliminary and DED would come back at a future meeting to
discuss further, assuming the incentives and the overall cost would make sense for business owners.
B. 900 South Park Study Results/Parking in SLC
Mr. Millar,the transportation planner for the with Salt Lake City's Transportation Division,provided a
presentation regarding a parking study completed in 2021 which concerned supply and demand of parking
in business districts such as Central 9',and the 9't'and 9'i'as well as along 900 South. Mr. Millar provided
an overview of the study and stated that the draft has been presented to the community councils in the
areas. He added that in addition to the community councils their team is also reaching out to the Business
Advisory Board and the Transportation Advisory Board. The report should be finalized in the upcoming
weeks.Mr.Millar asked the BAB if they had any feedback.
Ms. Reichgelt added that she is hearing on a day-to-day basis that parking issues are looming larger as the
city is growing. There are different ways to address parking and the City will need to weigh all the
options, such as City policy,over cost,budgeting, and revenue. Ms. Rowland commented that these
questions have been raised over the years and the technical solution is there,but the City must balance its
budget every year and that takes general fund revenue. Essentially if there is going to be a shift in parking
management,the City will need to determine how to fund what is currently getting funded by it. How to
shift revenue without cutting other programs could be an issue.
Ms. Reichgelt asked Mr.Millar if there are any cities that we could follow by example. Mr. Millar said he
will send her a list.
Mr. Robertson asked what if the City instead of businesses add charging stations and put them at
locations away from areas that are choked from too many cars. He added that this could be part on
delivering on the Mayor's plan for sustainability and help with having more parking for local businesses.
Mr.Millar responded that the real question is do we want better cars or fewer cars.
C. US Ignite and SLC Smart Cities Update
Mr. Beam and Mr. Lasorsa are program managers at US Ignite and work on projects related to specific
engagements particular in the Smart City space. They provided an overview on the US Ignite organization
and a project that they are working on called Innovate SLC. Part of the Innovate SLC program includes
small business training which Mr. Lasorsa asked the BAB for feedback on how to engage small
businesses in Salt Lake City to be apart of that. If any BAB members wanted more information or have
questions t please email Domenick.Lasordagus-i mg 'te.org or Jonathan.Beamkus-i nig te.org.
Mr. Lasorsa also discussed US Ignites partnership with Venture Capital in doing an accelerator program
in Salt Lake City. It is currently ongoing and they have invited start-up companies in the Salt Lake City
area to apply that are interested in smart cities.For more information go to https://www.us-
iggite.org/innovateslc-for-salt-lake-city-startups/
2. City Council Announcement
Announcement will be sent by email.
3. BAB Member Announcements
No Announcements.
4. Adiournment
There being no further business,the meeting was adjourned.
Darin Piccoli, Chairperson
This document and the recording constitute the official minutes of the Economic Development Business
Advisory Board meeting held February 9',2022.
i faL -,
ERIN MENDENHALL BEN KOLENDAR
MAYOR ' DIRECTOR
�i�illl I I1��`
DEPARTMENT of ECONOMIC DEVELOPMENT
BUSINESS ADVISORY BOARD STAFF MEMO
DATE: 3/9/2022 ITEM #: 1
PREPARED BY: Roberta Reichgelt
RE: Planning Department Discussion
REQUESTED ACTION: NA
EXECUTIVE SUMMARY/ANALYSIS: The Board will hear a presentation by Planning Director,
Nick Norris, regarding projects from Planning that impact the business community. One example that
went through Council last year was the tech zoning. The discussion will center around how Planning
approaches projects like the tech zoning and commercial zoning on 91h W and what the process is.
ATTACHMENTS:
Wi
ERIN MENDENHALL :n ^� , i,�` BEN KOLENDAR
MAYOR DIRECTOR
1
DEPARTMENT of ECONOMIC DEVELOPMENT
BUSINESS ADVISORY BOARD STAFF MEMO
DATE: 3/9/2022 ITEM#: 2
PREPARED BY: Roberta Reichgelt
RE: Public Utilities FOG Program(Fats, Oils and Grease)
REQUESTED ACTION: NA
EXECUTIVE SUMMARY/ANALYSIS: The Board will hear a presentation by Chad Stratton from
Public Utilities regarding the Fats, Oils and Grease (FOG) program and how the BAB can assist to inform
small business about these requirements.
ATTACHMENTS:
Wi
ERIN MENDENHALL :n ^� , i,�` BEN KOLENDAR
MAYOR DIRECTOR
1
DEPARTMENT of ECONOMIC DEVELOPMENT
BUSINESS ADVISORY BOARD STAFF MEMO
DATE: 3/9/2022 ITEM#: 3
PREPARED BY: Sue Rice and Karen Gunn
RE: Small Business Gap Analysis—Department of Economic Development
REQUESTED ACTION: NA
EXECUTIVE SUMMARY/ANALYSIS: The Board will hear a presentation by Board Members Sue
Rice and Karen Gunn regarding their analysis on the effectiveness of Salt Lake City's small business
ecosystem.
ATTACHMENTS:
Gap Analysis Attached
Salt Lake City Business Advisory Board
Small Business Subcommittee Gap Analysis
March 2022
I. Purpose:
"Small businesses are key to economic strength."—Strategic Economic Development Plan SLC 2017-2020
The SLC Economic Development Business Advisory Board Small Business Development Subcommittee(SBDS)assessed the current
effectiveness of Salt Lake City's small business ecosystem in a two-phase process.
The process included:
a. Conducting a small business environmental scan to determine ecosystem gaps which impact Salt Lake City small businesses with up
to one hundred employees
b. Using scan results to identify the top three(3) "pain points"for the SLC small business ecosystem and prepared a gap analysis chart
for presentation and review by Salt Lake City Business Advisory Board (BAB)and Salt Lake City Economic Development Department
(SLC ED).
II. Process and Actions:
The Small Business Development Subcommittee performed the following environmental scan to support its gap analysis:
a. Reviewed the following SLC ED business reports:
1.) Department of Economic Development Small Business Survey(2017)
2.) Department of Economic Development Small Business Survey(2019)
3.) Strategic Economic Development Plan Salt Lake City(2017-2020)
4.) Salt Lake City Economic Development Impact Report(2020-2021)
5.) Salt Lake City Entrepreneurship Prospectus(2021)
6.) Salt Lake City Economic Development Department website
The review provided initial baseline data for comparison to outcomes identified in small business environmental scan and gap analysis.
The majority of business survey respondents came from businesses with less than one hundred (100)employees.
The typical industries represented in the reports above include professional/business services, residential real estate, retail trade,
leisure/hospitality,educational/health services, manufacturing, construction/engineering/architecture,
transportation/utilities/energy/natural resources,commercial real estate, outdoor products,and aerospace/defense.
b. Compared baseline impact data from above-listed reports for current small business environment issues.
c. Incorporated findings into gap analysis chart for review and recommendation by Salt Lake City Business Advisory Board (BAB)and
Salt Lake City Department of Economic Development(SLC ED).
ENVIRONMENTAL SCAN DIAGRAM/DETAIL EXPLANATION
The following represents a sample of a small business environmental scan and variables which may impact long-term viability of Salt Lake City's
small business ecosystem:
Environment
mm. t,.7 business
ion Exchange infrastrucutre
r7small
business
ecosystem
rr."ark.t 1:7
stakeholders/resources Priorities
Analysis Description
Area Description
Legal/Regulatory Environment Regulations that impact ability to create, grow, and
sustain a small business in Salt Lake City
Communication/Information Exchange Process(es)which impact smooth exchange of
information between small business owners and
respective areas of Salt Lake City Mayor's office to
ensure businesses operate effectively and efficiently
Stakeholder/Resources Analysis Stakeholders and resources which impact viability of
small business development, i.e., customers and
clients,financial institutions, educational resources and
partners,technical assistance centers, etc.
Small Business Infrastructure(external) Technology, geographic location(s), etc.which impact
cost of doing business in Salt Lake City
Shifts in Market Priorities Resources applied to vision and growth for Salt Lake
City, e.g., balancing corporate recruitment and large
company/project needs with small business
development; targeted industry development, etc.
GAP ANALYSIS for SALT LAKE CITY SMALL BUSINESS
Salt Lake City consistently ranks among the top five cities in the United States for starting and growing a business as well as for corporate
recruitment and relocation. The SLC Economic Development Department and its Small Business Development team do an impressive job
supporting these rankings by providing and identifying small business needs and resources. The team should be commended for its commitment
to interacting directly with small businesses, creating helpful tools such as its Doing Business in Salt Lake City guide, and growing the
department's network with additional partners such as Downtown Alliance, Local First of Utah, and Utah's Own. Furthermore,the team should be
recognized for addressing specific challenges resulting from the COVID-19 pandemic and leading the effort for distribution of loan and grant fund
through its Emergency Loan Fund and introduction of the Hope Corps Program. Finally, Salt Lake Economic Development has renewed its Site
Visit Program, bringing Salt Lake City employees to small business locations for real time visits with owners and employees.
While there has been considerable progress to develop a robust small business ecosystem for Salt Lake City, entrepreneurs and small business
owners still face challenges to creation, growth, and sustainability. Exclusive of the specific challenges resulting from the Covid-19 Pandemic,the
Salt Lake Small Business Development Subcommittee(SBDS)found there were three(3)major gaps or pain points for doing business, captured
in the gap analysis below: regulatory environment/communication and information flow*,stakeholder and resource impact on small business
viability;shift in market priorities
This gap analysis resulted from 2017-2021 Economic Development documents review and a scan of the small business"environment" in the city
limits of Salt Lake City. Demographic profile for the analysis focused on businesses with 100 or fewer employees as that demographic
represented the majority of business activity in Salt Lake City.
See Table A—Gap Analysis Table
III. Conclusion:
Reports show that SLC Economic Development will focus on their small business efforts to:
1) continue support for small businesses struggling with COVID adjustments and recovery
2) update the Department of Economic Development's policy agenda and strategic plan to ensure that initiatives are geographically and
socially equitable in perpetuity
3) clarify the purpose of the Economic Development Loan Fund and allocate funds to a Small Business Revolving Loan Fund
4) drive forward Tech Lake City and BioHive initiatives,and pursue additional partnership opportunities to further grow and expand the life
sciences industry
5) pursue next steps with Sorenson Impact Center on a social impact bond
6) work with healthcare innovation companies in SLC to create apprenticeships for our residents
The Salt Lake Small Business Development Subcommittee (SBDS)suggests that the Salt Lake Business Advisory Board and Salt Lake Economic
Development department review the gap analysis to verify findings and then determine which pain point(s)might be integrated into the city's
strategic economic development plan. The SBDS will work in partnership with both groups to identify realistic implementation and evaluation
goals.
TABLE A- GAP ANALYSIS TABLE
Identified ecosystem "Pain Point" Current Standing Deficiency Action Item
variable(s) Description
#I:Impact of Legal and Navigating SL City 2017-2019 survey results Potential to submit building Streamline permit process to minimize need
Regulatory Environment and regulatory environment show average 21.6%of small plans to nine(9)different for multiple calls to multiple depts.re:status
communicate/information coupled with businesses rank city departments for review of permit
exchange for efficiency and communication and regulations/licensing/permitting and approval.
effectiveness information exchange as an issue. Provide real time communication access to
Difficulty in getting timely or appropriate city employee for small
Business owners also helpful feedback from businesses to discuss permit application
identified ineffective business and/or"path-forward"solutions
information and/or permitting/licensing depts.
communication exchange as Continue SLC ED Best Practices with
part of regulatory environment Most respondents were not focused marketing support and promotion for
barrier familiar with the SLC ED or existing small businesses
their programs/assistance
they could rovide.
#2:Stakeholders and Finding skilled labor at the A 3-year average (2017— Current economic Develop post-secondary training partnerships
resources which impact right price 2019)shows 20.9%of small conditions may impact with educational partners for pipeline for job
viability of small business businesses rank finding skilled ability for skilled workforce placement,career coaching,and talent
development,i.e.,customers employees at an economic in high impact industries, development
and clients,financial Determining most barrier to growth e.g.,
institutions,educational effective growth strategy IT/Healthcare/Manufacturin Advocate state funded training programs and
resources and partners, and matching capital Shortage of skilled labor, data g.S focused recruitment from educational
technical assistance centers, resources for that strategy showed that 16.5%of small partners.
etc. business owners were Service sector
concerned about growth employment,e.g., Expand partnership with local business
opportunities and finding restaurant and hospitality community for high school and college
capital investment for those also experience shortages internship
opportunities because of economic
conditions Develop focused education/training programs
for underserved communities
Lack of skilled
educational/training Continue refinement of EDLF as an option for
partnerships capital investment
Limited internship Help create incentives for owners in service
Opportunities sector areas who face rising labor costs
#3: Shifts in Market Priorities Growing A Customer 2017-2019 survey results Recruitment focuses on Identify supply chain opportunities for small
Base average show 17.8%of small larger companies businesses associated with city's recruitment
businesses ranks finding efforts
growing its customer base is Targeted industry growth i.e.,incentives for large businesses to
an economic barrier and company recruitment contractually support and team with smaller
in high wage/high demand companies
industries such as
IT/Healthcare,may Identify business/business opportunities for
overshadow ability for complementary small business owners and
small business owners to offer incentives
grow a customer base e.g.,small business network in a specific
industry at local,national,and international
Small business owners level
need to be more aligned
with city's overall strategic Establish a certain percentage of recruitment
vision. efforts in life science to be smaller
businesses as part of the Life Science
corridor
Note: *Table combines regulatory environment and communication into one gap area to reflect response of demographic profile