09/14/2022 - Meeting Materials REGULAR MEETING OF THE
BUSINESS ADVISORY BOARD
September 14th , 2022
451 S State Street, Room 126
Salt Lake City, Utah 84111
8:30 a.m. - 10:00 a.m.
To access and participate in the meeting please visit:
https://saltlakecity.webex.com/saltlakecity/'.php?MTID=mfl l e4f45286d 110356738cbd852ec507
I, Darin Piccoli, Chair of the Business Advisory Board (BAB), hereby determine that conducting the Business Advisory Board meeting
at an anchor location presents a substantial risk to the health and safety of those who may be present.
Agenda
1. Roll Call
2. Briefings by the Staff
A. Report from the Director 5 minutes
Ms. Reichgelt will provide updates on the new Building Services Liaison to Economic Development, approval of
Outdoor Dining Grants and reminders on ARPA Community Grants Program.
3. Approval of the minutes
A. None
4. Business
A. Outdoor Dining Grants 15 minutes
Mr Makowski will review the Outdoor Dining Grants Program guidelines recently approved by the City Council.
B. Dept of Economic Development Marketing Program Updates and Engagement 15 minutes
Ms. Matheson will provide an overview on the Department's Marketing efforts and business engagement
5. City Council Announcements
A. None
6. BAB Member Announcements
A. None
7. Adjournment
People with disabilities may make requests for reasonable accommodation no later than 48 hours in advance in order to attend this
Business Advisory Board. Accommodations may include alternate formats, interpreters, and other auxiliary aids. This is an accessible
facility. For questions, requests, or additional information,please contact the Department of Economic Development at 801-535-7200.
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ERIN MENDENHALL `✓: „ ' LORENA RIFFO JENSON
MAYOR INTERIM DIRECTOR
DEPARTMENT of ECONOMIC DEVELOPMENT
CITY COUNCIL TRANSMITTAL
Date Received:
Lisa Shaffer,Chief Administrative Officer Date sent to Council:
TO: Salt Lake City Council DATE: September 2,2022
Dan Dugan,Chair
FROM: Lorena Riffo-Jenson,Interim Director,Department of Economic Development
SUBJECT: Outdoor Business Activity Grant Program Resolution and Program Guidelines
STAFF CONTACTS: Peter Makowski,Project Manager,peter.makowski@slcgov.com
DOCUMENT TYPE: Written Briefing
RECOMMENDATION: Adopt the resolution creating the Outdoor Business Activity Grant
Program and approve program guidelines
BUDGET IMPACT: $1oo,000—General Fund(allocated in BudgetAmendment*4)
BACKGROUND/DISCUSSION:
In response to the City Council's request for updates to the Outdoor Business Activities Grant
Program guidelines,presented to City Council on August 9,2022,the Department of Economic
Development is providing a written briefing and the following program guideline updates:
• The Council requested a reporting mechanism, once applications close,to be included in a
transmittal for a written briefing. The transmittal will include details of the applicants, such
as their location, size,whether all of the available funding was awarded to grantees. Future
analytics would include how well the businesses performed;was it a fruitful investment?
• The Council would like the grant funding to be made available to businesses to use for
prior purchases as well as future expenses.
• The Council would like to ensure that businesses which received the reduced leases be
included in the notification process for the grant program.
Attachments:
A. Resolution
B. Draft Outdoor Business Activity Grant Program Guidelines(Updated)
RESOLUTION NO. OF 2022
Creation of Outdoor Business Activity Grant Program
WHEREAS, beginning in March 2020, and continuing to the present, Salt Lake City's
small business economy has been severely and adversely impacted by the global outbreak of
COVID-19; and
WHEREAS, Salt Lake City Corporation(the "City") desires to support small businesses
located in Salt Lake City during this outbreak by creating a grant program referred to as the
Outdoor Business Activity Grant Program (the "Grant Program), to be administered by the City's
Department of Economic Development(the "DED"); and
WHEREAS, DED recommends creating the Outdoor Business Activity Grant Program
using the grant criteria and process set forth on Exhibit A, attached hereto and incorporated
herein (the "Program Guidelines").
NOW THEREFORE,BE IT RESOLVED by the City Council of Salt Lake City, Utah:
1. The Council approves the creation of the Grant Program, to be administered pursuant to
the Program Guidelines.
2. The Grant Program may operate until September 30, 2023, at which time it will be
reviewed by the Council to determine if it is meeting its objectives and whether it shall
continue.
3. The Council hereby authorizes the Mayor or her designee to negotiate and execute
any documents required to effectuate the Grant Program and any individual grant to a
qualifying business on the terms outlined in the Program Guidelines, and incorporating
such other terms and agreements as recommended by the City Attorney's office.
Passed by the City Council of Salt Lake City, Utah this day of , 2022.
SALT LAKE CITY COUNCIL ATTEST AND COUNTERSIGN:
ACTING CITY RECORDER
Dan Dugan, Chair
Approved as to form:
1�7a4,1-1
Sara Montoya
Salt Lake City Attorney's Office
Date: September 1, 2022
EXHIBIT A
OUTDOOR BUSINESS ACTIVITY GRANT PROGRAM GUIDELINES
The Outdoor Business Activity Grant Program, administered by Salt Lake City Corporation's
("City")Department of Economic Development("DED")is designed to assist restaurant and
retail businesses expand their services and operations outdoors by providing funding for or
reimbursing costs associated with"outdoor business activities"These activities include outdoor
retail, dining and bar operations,on both public and private property,that allows businesses to
serve more customers during surges in the pandemic or as part of ongoing economic recovery
from the pandemic.
Grant funding will ems@ be used to cover costs for items such as outdoor patio materials,
furniture, fixtures,equipment and City-related fees. Applications will be reviewed and scored to
determine whether the grant application meets grant guideline requirements and funding
availability.Businesses are required to define a clear description of their business operations,
project description,and documentation detailing how the grant funds will be used as
1. Definitions
Fixed Business Location: A permanent place of doing business in this state, such as an office,
warehouse, storefront, or similar location owned or controlled by an employer.
Open Streets:An event that closes a City street to cars, allowing pedestrians to use the street and
businesses to utilize the sidewalk for Outdoor Business Activities.
Outdoor Business Activities Any retail,or restaurant activity, include retail sales,retails services,
or outdoor dining,that would typically occur inside a building or structure but is operating
outside and adjacent to the anchor business.
Qualifying Business:A business that meets the Eligibility Criteria described in Section 2.A
herein and that has applied for grant funding for one or more Qualifying Use(s)of Funds, as
described in Section 2.0 herein.
Temporary Business Permit:A temporary permit, issued by Real Estate Services, which offered
a prorated,monthly fee to businesses leasing City right-of-way for outdoor dining and retail.
This permit was created in response to the COVID-19 pandemic under City Emergency
Proclamation and expired in May 2021.
2. General
A. Funding
The City has allocated$ioo,000 which will be used to directly fund qualifying businesses. The
funding amounts available for each project are as follows:
• Outdoor Business Activities:up to$5000
• Open Streets events:up to $1o,000
Grant funds will be issued to fund or reimburse the grantees costs associated with Outdoor
Business Activities and Open Streets events.The applicants are required to submit bids, quotes
invoices,receipts,or proof of purchase before being issued grant funds. Funding is dependent
on meeting application criteria,approved use of funds, and availability of funds.
B. Eligibility Criteria
To be eligible for the Outdoor Business Activity Grant Program a business must:
• Be located within Salt Lake City limits: Review Salt Lake City boundaries here:
https://www.slc.,govlcouncil/f nd-your-council-member/
• Have a current Salt Lake City Business License
• Operate out of a Fixed Business Location
• Be defined as in-person retail,restaurant,or bar
• Request reimbursement/funding for costs,including Temporary Business Permits,
accrued as of April 1,2021
C. Qualifying Use of Funds
Grant funds must be used to fund or reimburse costs associated with Outdoor Business
Activities, including dining and retail. These uses will be reflected in the Budget section of the
application. The following uses of funds qualify for 4.o:R,..4.,,..sv4-4-; grant funding:
• Outdoor dining/retail furniture, fixtures and equipment(tables,chairs,barrier/patio
building materials)
• Personal Protective Equipment(PPE)
• City fees related to outdoor dining(i.e. Temporary Business permits,Use and Fire
Operational permits, Outdoor Revocable permits,Building Permits, Special Events
permits, encroachment permits)
• Open Streets event costs
D. Diversity,Equity,and Inclusion
To ensure the grant program is available to all potential applicants,DED has instituted the
following measures to ensure the program is equitable,transparent and inclusive:
• 20%of funds($2o,000)is set aside for businesses located west Ofl-15.
• Application materials will be provided in multiple languages.
• Online and paper applications will be accepted.
• Application assistance will be provided by DED and The International Rescue
Committee for applicants in need of translation or other specific needs.
These measures were developed and approved bythe Salt Lake City Mayor's Office of Equity and
Inclusion are aligned with the SLC Citywide Equity Plan.
D. Outreach and Engagement
To promote the grant programwithin the community and to ensure engagement and access to
all qualified businesses,DED will take the following measures:
• Provide physicalpromotional materials i.e.,flyers,paper applications
• Host online promotion and applications on the department website
• Social media engagement
• Promotion through community partners and business associations
• Multilingual promotional materials and applications distributed through culturally-
diverse partner organizations
• Promotion to all businesses that accessed City permits for Outdoor Business Activities
after April 1, 2021
3. Grant Criteria
A. Application Information
The following information will be required for each grant application:
General:
• Applicant/Business Name
• Business Location aEldfess
• Demographic Information(optional)
• Amount requesting($100—$10,000)
Business Description: Provide a summary of the type of business, and their general operations,
applying for the grant. Description must include:
• Address of business' Fixed Business Location
• Proof of current Salt Lake City Business License
• Number of employees
Project Description: Describe the project for which grant funds are requested. If applicant
previously hosted an Open Streets Event,please include a description of participating artists,
where and when the project tookplace,what types of arts activities were offered, and how the
requested grant funds were used.
Use of Funds: Outline the costs associated with the project. Applicants must provide the
following:
• Vendor
• Qualifying Use of Funds type(building materials, furniture, fixtures, equipment, and
permits)
• Invoices, quotes,bids, receipts and/or proof of purchase
B. Application Deadline
APPLICATIONS ARE DUE BY SEPTEMBER 30,2023
Applications must be complete to be considered for funding. Incomplete applications will not be
considered. Qualifying applicants will be approved for funds on a first-come, first-served basis,
provided the City has grant funds available.
C. ReviewProcess
Applications will be reviewed by the Grant Administrator(the"Administrator").The
Administrator is Salt Lake City Corporation staff;the Administrator will meet to review grant
applications on a first come,first serve basis.
The Administrator will review applications and award grantees provided the completion of the
three sections of the application described in Section 4.A.,herein.Once the application is
complete the Administrator will conduct a review to confirm the applicant meets eligibility
criteria and approved use of funds.Funds are limited and grants will be awarded based on
application requirements being met and the availability of funds. Grantees will be notified upon
final approval.
4. Grant Funding
A. Grant Funding Requirements
The following is required to receive grant funding. Checks will be issued once all requirements
are met:
• Each applicant must complete and sign the Grant Agreement
• Use of funds are supported by invoices,receipts, and/or bids
• Issuance of permit(s) (if applicable)
5. Grant Reporting
A. Applicant Reporting Requirements
Once the application period closes,or funds are no longer available,DED will provide the
following reports to City Council by January 1,2024:
• Applicant information
o Business Location
o Demographic Data
o Number of employees(business size)
o Funding Type (outdoor dining/retail or Open Streets)
o Funding amount
B. End-of-Program Reporting Requirements
In order to measure the impact of grant funding on participating businesses,DED will provide
the following data analysis by September 2024 to demonstrate the impact of the grant funds on
the grantee business operations.
• Sales Tax/Revenue Analysis
o Sales Tax percentage increase for participating businesses
o Sales data provided by grantees(optional)
• Business Testimonials
o Provided by grantees(optional)
ERIN MENDENHALL =� ^� , i; LORENA RIFFO-JENSON
MAYOR INTERIM DIRECTOR
1
DEPARTMENT of ECONOMIC DEVELOPMENT
BUSINESS ADVISORY BOARD STAFF MEMO
DATE: 9/12/22 ITEM#:
PREPARED BY: Katie Matheson
RE: BAB Presentation
REQUESTED ACTION:
Present at BAB meeting on 9/14 to update the Board on marketing and outreach
EXECUTIVE SUMMARY/ANALYSIS:
Presentation will include a summary of Structure and Stability,New Branding,Newsletter&
Emails, Site Visits, Events, Earned Media, Social Media, and Project Support
ATTACHMENTS:
Presentation link
MARKETING COMMUNICATIONS
DEPARTMENT of
ECONOMIC
" � DEVELOPMENT
IOURDIVISIONS
Structure -
IAIT IANI
Stability WS -
C O V M C I l
• Process & procedure
• Press, social media, etc.
• Handbook
• Messaging and voice €11VSI N ESS
• Website audit & updates
• Language access D E ! �E L O P M` A N T
• City standards re: style guide I_��'f! ,, ' N ;
ry OUR INITIATIVES
HEALTH CARE COMMUNITY
INNOVATION GRANT PROGRAM
A TECH LAKE CITY INITIATIVE Salt Lake City
100,
New Branding
� �,
• New visual identity for Department
of Economic Development &
initiatives
• Unified email signatures for DED & DEPARTMENT of
Arts Council `�' L9 OCONOMIC
• Cross-division and initiative
cohesion with talking points(ongoing) c; DEVELOPMENT
SIC.gov/
Newsletter & Emails
• Email list cleanup
• Quarterly newsletter
• Emails announcing programs and events
DEPARTMENT of
ECONOMIC
DEVELOPMENT
Site Visits Events
• Capitol City News with the Mayor Three events per year
• YouTube and Social Media One every four months
• Arts & Culture
• Health Care Innovation &
Workforce Development
• Small Business
DEPARTMENT of
ECONOMIC
DEVELOPMENT
Earned Media Social Media
• Press releases Regular posting on Instagram, Twitter,
• EDLF Facebook, Linkedln
• Focusing on Instagram for certain
• Business Development WINS content
• Media relations • Increase in engagement
• Support the Mayor's office with talking . Engaging with the audience
points
• Program support • Using accessible language
• ABC4 segment
DEPARTMENT,,/
JECONOMIC
DEVELOPMENT
uLImJI n 2020,Arts& w
Culture created �� --
$17.8 Billion in sales,
about 9%of Utah's
Annual GDP! INCREASE .,
INVESTMENT '-
CONSTRUCTION 1.Maximize industry partnerships, =:
2.Capitalize on private capital;and f"f
1�111 3.Target social impact investments. u
GOT YOU DOWN?
SUPPORT LOCAL! ��$
#SupportLocaISLC22 \ Attendees can ask questions about `
eligibility,required documents,
completing the application,and $ $
approved/unapproved uses of
funding
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Support
Local
' Support SOCIAL MEDIA
LAZERS
`°°°'
TRAILB ACTION TOOLKIT
Project Support
• Construction Mitigation
• Social media toolkit ECONOMIC DEVELOPMENT
• Ongoing communications support with City �� 11 ��,
• ARPA Community Grants
• Website updates A Fin andn8 Tool for Small Businesses in Salt Lake City
• Creating documents & application J:
• Social media Press release from the Mayor's office
• Handling media inquiries
• ABC4 segment
• EDLF HEALTH CARE
• New logo INNOVATION
• New collateral (upcoming)
• Tech Lake City/Health Care Innovation A TECH LAKE CITY INITIATIVE
• Building a website
• Designing banners
• Working on public transit marketing & permanent
placemaking markers -- -
• Designing collateral
• Marketing & communications support for summit DEPARTMENTof
ECONOMIC
DEVELOPMENT