011 of 2013 - Enacting Chapter 3.65 - Naming of City Assets 0 13-1
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SALT LAKE CITY ORDINANCE
No. 11 of 2013
(Enacting New Chapter 3.65, relating to the Naming of City Assets)
An ordinance enacting new Chapter 3.65 of the Salt Lake City Code relating to the
naming of city assets.
WHEREAS, the City regularly receives requests from the public to name or rename City
assets; and
WHEREAS, the City Council desires to establish policy and guidelines for naming City
assets.
NOW, THEREFORE, be it ordained by the City Council of Salt Lake City. Utah:
SECTION 1. New Chapter 3.65. Salt Lake City Code shall be, and hereby is, enacted to
read as follows:
Chapter 3.65
Naming of City Assets
3.65.010 Purpose:
A. The purpose of this chapter is to establish policy and guidelines for naming (including
renaming) any City-owned property, referred to in this chapter as a "City asset,"
including, by way of example but not limited to, parks and parklands; landscape elements
such as trees, plants, plazas, and gardens; site furnishings such as benches, playgrounds,
and donated art; open spaces; facilities; walkways, and gathering spots; recreation
elements such as sports fields and bocce courts; memorials, statues, and busts; and
municipal buildings, properties, sites, and structures.
R. This chapter is designed to promote the City and enhance public awareness of particular
City assets.
C. The naming of City assets shall be consistent with adopted City policy and, more
particularly, the provisions of this chapter.
D. The policy set forth in this chapter is to establish a systematic and consistent basis for
recognizing contributions and support to the City from citizens, volunteers, organizations,
financial donors, community leaders, officials, and others.
3.65.020 Scope:
A. "I'his chapter shall apply to the naming of any City asset except:
1. A City street, which shall be governed by Chapter 14.08, Salt Lake City Code; and
2. A donation not associated with a sponsorship, naming right, or other similar
arrangement concerning City-owned property, which shall be governed by Chapter
3.60, Salt Lake City Code.
B. Asset Naming Parameters:
1. City assets shall be classified as either major or minor assets. Naming of major assets
shall require Council approval and naming of minor assets shall require Mayor
approval.
a. An asset shall be considered to be major if one or more of the following
apply:
i. it provides material economic value to the City;
ii. it is iconic to the City;
iii. it does not currently exist as an asset class within the inventory;
iv. it is a structure or facility, including a portion of structure or facility;
v. it is land regardless of acreage; or
vi. it is identified as important to one or more members of the City
Council after the Council receives notice from the Mayor as provided
in Subsection B.2.
b. An asset shall be considered to be a minor asset if one or more of the
following apply:
i. The asset is a park bench, tree/plant, bike rack, or similar object
installed in a public space.
ii. The asset is not a major asset as described in Subsection B.l.a.
2. The Mayor shall give a minimum of 15 business days notice to the City Council of
each naming request prior to initiating a naming process. The City Council shall
notify the Mayor at the conclusion of the 15 business days if the City Council wishes
to use a legislative process for naming an asset. If the City Council does not respond
to duly given notice, the naming may proceed as provided in this chapter for a minor
asset. Unless otherwise specified by the City Council, no action shall be taken on a
naming request until after the notice period has expired.
3.65.030 Naming Categories:
The following asset naming categories are hereby created:
A. Category 1 — Sponsorships: Following a request for qualifications or a request for
proposals, the City may enter into an agreement with an individual or an organization
whereby the naming of a City asset may be selected by such individual or organization,
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pursuant to the requirements of this chapter, in exchange for a cash or other contribution
to the City.
II. Category 2 —City Recognitions: The City may elect to name a City asset to formally
recognize significant contributions and support to the City by:
1. an individual or organization; or
2. a group of similarly situated individuals.
C. Category 3 —Tributes and Memorials: As provided in this chapter, an individual may
petition the City to name a City asset, such as a room, tree, flagpole, or park bench, as a
tribute or memorial to an individual, group, event, or other thing.
I). Category 4—Discretionary: If a petition does not apply to an asset naming category, it
shall be left to the discretion of the City to name the asset.
3.65.040 Naming Standards:
A. Applicability: The provisions set forth in this section apply to the naming of any City
asset, including but not limited to:
1. opening of a new or refurbished City asset:
2. honoring an individual, group, or organization;
3. recognizing a gift, donation, sponsorship,joint venture/partnership, or significant
contribution to the City or the general public; and
4. improvements to an existing City asset.
B. General Provisions: The following provisions shall apply to selection of any name
associated with a sponsorship, City recognition, or a tribute or memorial.
1. Consent: When a City asset is proposed to be named for an individual, before
consideration of the proposal consent shall be obtained from such individual or, if
such individual is deceased, the individual's next of kin.
2. Community Council Recommendation: When a direct relationship or association
exists between a group or an individual's former place of residence and an asset to
be named, the relevant Community Council shall review the proposal and make a
recommendation to the Mayor.
3. Prohibited Names: Unless otherwise determined by the City in its sole discretion,
no name shall be chosen that:
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a. causes confusion due to duplication of or similarity to an existing named
location within Salt Lake City;
b. is the name of:
i. an entity associated with tobacco, alcohol, firearms, obscenity, or a
sexually oriented business:
ii. a religious or political organization; or
iii. a religious leader, unless such leader being honored is recognized solely
for the leader's civic contribution;
c. may have an inappropriate acronym, short form, or modification;
d. is discriminatory or derogatory;
e. relates to or may create a controversial situation within the City; or
f. recognizes a single individual for a contribution similar or identical to a
contribution made by others within a particular group associated with that
individual.
4. Asset Name Rejection: The City, in its sole discretion. may reject any proposed
asset donation or any name proposed for a new or existing City asset.
C. Sponsorships and City Recognitions: The following provisions shall apply to the selection
of any name associated with sponsorship or City recognition:
1. Context: The selected name shall:
a. have a longstanding or unusually significant identification with the City or its
residents;
b. be consistent with:
i. the character and public value of the asset;
ii. financial sponsorship categories as may be established by the Mayor;
iii. geographical locations; and
iv. any other applicable City requirement.
2. Personal and Organization Names: The name of an individual or an organization,
shall be considered only when such individual or organization has made a
significant contribution to the City by:
a. enhancing the quality of life and well-being of the City;
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b. contributing to the historical, cultural, or societal preservation of the
community;
c. contributing a significant portion of project costs used for acquisition,
development, improvement, or conveyance of land or a building; or
d. achieving personal or organizational excellence that represents Salt Lake City
in a positive manner.
3. Public Gifts: When selecting a name connected with a sponsorship, the following
additional factors shall be considered:
a. the dollar value of the contribution compared to the construction and ongoing
operating and maintenance costs of the City asset to be named;
b. any financial sponsorship categories as may be established by the City to
recognize different contribution amounts;
c. the cost of establishing the naming; and
d. in the case of a donated asset, projected ongoing operating and maintenance
costs.
D. Tributes and Memorials: The following provisions shall apply to the selection of any
name associated with a tribute or memorial.
1. Quality: An asset donated to the City shall conform to applicable City standards
including, but not limited to, design, durability, and location. The City, in its sole
discretion, may reject an offer to donate an asset that does not meet City
standards.
2. Maintenance: An asset donated to the City that is unique and not within any asset
class ordinarily purchased and maintained by the City shall be maintained by the
donor unless otherwise provided in an asset naming agreement.
3.65.050 Changing An Existing Asset Name:
A. Criteria: The name of a City asset with an existing name shall be changed only after
consideration of the:
1. historical significance of the name;
2. impact on the currently-named individual or organization; and
3. cost and impact of:
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a. changing existing signage, if any;
b. rebuilding Community recognition; and
c. updating records such as letterhead, databases, and promotional materials.
B. Consideration: Each petition to change an existing name shall be considered on a case-by-
case basis pursuant to applicable provisions of this chapter.
3.65.060 Asset Name Removal:
A. End of Service Life: When a City asset exceeds its service life, as reasonably determined
by the City, or is destroyed through no fault of the City, the asset and its associated name
may be removed.
B. Extension: A named asset that has exceeded its service life may thereafter remain in
service only if:
1. such remaining in service is approved by the City pursuant to an asset naming
agreement; and
2. the asset naming agreement:
a. specifies the length of time that the asset name may be used; and
b. provides for an endowment fund or other financial resources sufficient to pay
the asset's ongoing maintenance costs.
C. Asset Parameters: If an asset was named before the effective date of this ordinance,
classification of the asset shall be accomplished as provided in Section 3.65.020 of this
chapter. The City Council shall be given the opportunity to decide whether to remove or
extend an asset name using the procedure set forth in Subsection 3.65.020.B as if it were
applicable to the removal or extension of an asset name.
D. Council Action: Unless otherwise provided in an asset naming agreement, the City
Council may review, change, or remove the name of a City asset at any time consistent
with the provisions of this chapter.
E. Expiration: Except as otherwise provided in Subsection C, an asset name expires and
may be available for renaming upon:
1. The passage of 25 years;
2. Unexpected natural events, such as flooding, earthquakes, or windstorms;
3. The end of the asset's useful life or when the asset becomes beyond repair and must
be replaced; or
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4. The termination date or event stated in any written agreement of the City with respect
to such asset name.
F. Exemptions: City assets that have longstanding and historically significant names are
exempt from this Section 3.65.060.
3.65.070 Rules and Procedures:
The Mayor or the mayor's designee may adopt rules, regulations, and procedures, including asset
naming parameters, to implement the provisions of this chapter within the guidelines set out in
this chapter.
SECTION 2. This ordinance shall apply to the naming of any existing or potential city
asset, except the New Performing Arts Center. regardless of when the naming process is
commenced and completed.
SECTION 3. This ordinance shall become effectiv- on the date of its first publication.
Passed by the City Council of Salt Lake City, Ut/ thi. 5th•ay of March , 2013.
CHAI'7ERSO jig
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CI Y RECORDER
Transmitted to Mayor on S- -'i' t7
Mayor's Action: Y Approved. Vetoed.
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,MAYOR
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1 APPROVED
s, y; D AS TO FO;.l41
o 'A stir, Sait La;,e City Attorney's Office
11 \�RA1E 4.4" Date Bill No. of 2013. 0.44‘' B
Published: April 3, 2013 y
HB_ATTY-#2I 733-v7-Naming_of City_Assets_Chapter_3_65.docx
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