Transmittal - 5/24/2023ERIN MENDENHALL DEPARTMENT of COMMUNITY
Mayor and NEIGHBORHOODS
Blake Thomas
Director
SALT LAKE CITY CORPORATION
451 SOUTH STATE STREET, ROOM 404 WWW.SLC.GOV
P.O. BOX 145486, SALT LAKE CITY, UTAH 84114-5486 TEL 801.535.6230 FAX 801.535.6005
CITY COUNCIL TRANSMITTAL
________________________ Date Received: _________________
Lisa Shaffer, Chief Administrative Officer Date sent to Council: _________________
______________________________________________________________________________
TO: Salt Lake City Council DATE: May 24, 2023
Darin Mano, Chair
FROM: Blake Thomas, Director, Department of Community & Neighborhoods
__________________________
SUBJECT: 300 West Corridor & Station Area Plan – Initial Process Update (PLNPCM2023-
00397 & 00398)
STAFF CONTACT: Daniel Echeverria, Senior Planner, daniel.echeverria@slcgov.com, 801-
535-7165
DOCUMENT TYPE: Information Only
RECOMMENDATION: Review information regarding upcoming planning process.
BUDGET IMPACT: None
BACKGROUND/DISCUSSION:
In March 2022, the City was awarded funding from the Wasatch Front Regional Council (WFRC) for
a new small area plan (“300 West Corridor and Station Area Plan”) covering the blocks adjacent to 300
West between approximately 1000 South and 2100 South. A large-scale map of the affected area is
included in Exhibit 1 and shown on the following page. In late 2022, the consultant, Design Workshop,
was selected through a competitive request for proposals process facilitated by WFRC. The City
subsequently entered into a contract with the consultant in early 2023, and the consultant is now starting
work.
In accordance with Resolution 14 of 2020 the Planning Division is providing this informational
transmittal for the City Council regarding the planning effort. The resolution indicates that the City
Council should be updated early in the process so there is understanding of the scope of work, the
project budget, project timeline, and any barriers that may impact the process. Additionally, this is the
Lisa Shaffer (May 24, 2023 16:13 MDT)05/24/2023
05/24/2023
opportunity for the City Council to provide input on the public
engagement process, stakeholders, and provide other information that
may help the project.
Wasatch Front Regional Council is providing $139,500 for the
plan development. The City agreed to provide a match of $10,500,
for a total budget of $150,000 being provided for the plan
development.
The plan currently in place for the area, the Central Community
Plan, was adopted in 2005 and doesn’t necessarily reflect current
Citywide goals and priorities for the area. One of the key reasons
the area was chosen for updating is due to the ongoing
transportation improvements to 300 West, including the
significant bicycling infrastructure. Additionally, the area has
seen a lot of new development and development interest in the
past few years. While the current zoning of the corridor, General
Commercial, allows for mixed use development, it does not
include development standards that promote a walkable or
bicycle-oriented development pattern. The plan and zoning
update will focus on analyzing the appropriate scale and types of
buildings, appropriate development standards, and the necessary
mix of uses that will benefit from and complement the public infrastructure that exists near the
corridor and that is being constructed within the corridor.
Another reason the area was chosen for updating with a new plan is due to the need to create a
“station area plan” for the 2100 South TRAX station (Central Pointe). This station is not within
City boundaries, being located across the street from the south edge of the City on 2100 South.
However, the City is required by State Code to create a station area plan for the land that is within
½ mile of the station and within the City boundary. This plan will include fulfilling that State Code
requirement.
For the first part of the project, the consultant will be developing a small area plan that primarily
focuses on the southern half of the 300 West corridor, generally between 1700 South and 2100
South. The northern area between 1000 South and 1700 South is covered by the Ballpark Station
Area Plan. For that area, the consultant will focus primarily on zoning recommendations to
implement the recently adopted Ballpark Station Area Plan. For the second part of the project, the
consultant will be developing specific zoning regulations for the entire project area. The final
deliverables for this project are a small area plan document and zoning regulations to implement
that plan and the Ballpark Station Area Plan. The project is anticipated to take approximately one
year.
Map of the full 300 West small area plan
project area. See Exhibit 1 for a larger
scale map.
Anticipated project deliverables include:
• Public engagement and event materials
• Existing conditions report
• Draft and final small area plan
• Draft and final zoning regulations (to follow plan adoption)
Public and Stakeholder Engagement
The Planning Division will be working with the consultant on public outreach throughout the
planning process. The project team is currently in the process of identifying potential stakeholders
for engagement. The consultant is planning on the following key public engagement periods:
• Stakeholder Interviews - Spring/Summer 2023
o This will involve technical interviews with representatives of City departments,
associated agencies, such as UTA, and interviews with property owners, residents,
developers, and other public stakeholders to help inform development of an existing
condition report and later, the plan itself.
• Plan Scenarios (“Alternatives”) Community Outreach – Summer/Fall 2023
o Following stakeholder interviews and an existing conditions report development, the
consultant will develop two potential development scenarios (“alternatives.”) The
consultant will then be presenting the scenarios for input at an in-person public open
house and will also host an online survey to collect public feedback on the scenarios.
• Draft Plan Outreach - Fall/Winter 2023
o The consultant will develop a draft plan based on the scenario input from the previous
engagement. The draft plan will be shared in two virtual public meetings to receive
feedback on the plan. The plan will also be shared online for feedback and through
other venues that are to be determined.
• Planning Commission/City Council - Winter 2023/Spring 2024
o The consultant will present the final draft plan to the Planning Commission and City
Council, which will include an opportunity for additional public input.
Project Management Team
Planning Division
• Nick Norris, Planning Director
• Michaela Oktay, Deputy Planning Director
• Wayne Mills, Planning Manager
• Daniel Echeverria, Senior Planner
Design Workshop
• Jessica Garrow, Principal-in-Charge
• Callie New, Project Manager
• Marianne Stuck, Urban Designer
• Eric Krohngold, Economic Development Advisor
• Chris Geddes, Advising Principal
• Ryan Wallace, Architect (MHTN)
• Richard Allen White, Code Advisor (Jensen Hughes)
Departmental Coordination
The project management team will engage other city departments throughout the process. A
technical committee of City department and public agency representatives will be consulted
throughout the process for input on the existing conditions and guidance on other plan deliverables
as the plan is developed.
Next Steps
The consultant is starting work on the initial existing conditions assessment and public engagement
process, starting with meeting with City departments and public agencies, followed by outreach to
the community, including property owners and residents, recognized community organizations,
and other stakeholders.
Nick Norris, Wayne Mills, and Daniel Echeverria are on the core team that will meet regularly
throughout the planning process. Additionally, Planning will provide periodic updates to the City
Council in accordance with Resolution 14 of 2020, including providing the Council with copies of
the deliverables when they are produced.
The attached work plan (see exhibit 2,) which has been extracted from the finalized contract with
the consultant, provides some insight on the steps in the process and the anticipated timelines.
Please note that the anticipated dates in the timeline reflect an earlier start date for the effort than
has occurred and actual anticipated dates will be shifted out, but the anticipated duration remains
the same.
The timeline in the contract is for a draft plan to be finished in approximately 12 months. There
are potential barriers that may impact that timeline, including needing to modify engagement
activities to achieve equity, conflicts in public input that require additional time to find consensus,
opposition to the draft plan, and time to coordinate with neighboring and overlapping government
agencies.
EXHIBITS:
1) Map of Plan Area
2) Workplan from Consultant Contract
Exhibit 1: Map of Plan Area
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TRAX Station
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300 W Corridor and Station Area Plan - Study Area
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Salt Lake City Planning Division 5/18/2023
300 W Corridor & Station Area Plan - Full Study Area
Plan Focus Area
S-Line
TRAX
UTA Rail Stops
200 S
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1700 S
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Feet
Exhibit 2: Workplan from Consultant Contract
ATTACHMENT B
Scope of Work
300 West Corridor and Station Area Plan Draft Scope of Work
December 9, 2022
Task 1: Project Assessment
Task 1.1 Strategic Kick-Off and Project Management Meetings
The project will begin with a Strategic Kick Off (SKO) workshop with the consultant team,
including Design Workshop and MHTN Architects, and key City staff to review the scope of
work and available data. It will lay the foundation for a clear and inclusive process and will
clarify roles, approach, project goals, and community engagement opportunities. We will
define a mission statement and guiding principles to effectively launch the project. Items
to be covered during the SKO Workshop include:
•Discuss accomplishments of any current guiding documents/plans and any
sections that remain relevant
•Discuss accomplishments and ways to incorporate other planning efforts
•Define roles, responsibilities and communication procedures
•Confirm a detailed project schedule and document review process
•Identify additional documents and resources that may be useful to the plan
creation process
•Identify any topics for additional research and evaluation
•Establish project goals and desired outcomes (Project Management Plan)
•Review community facilitation and engagement plan, confirming responsibilities
and resources
•Discuss document and adoption approach
Every task will involve project management from Design Workshop’s Principal-in-Charge
and the Project Manager. Design Workshop strives to ensure quality through clear
communication and dialogue with our clients and amongst our team. To facilitate efficient
communication, we are anticipating time for monthly or bi-weekly (every two weeks)
progress meetings with the City’s Project Manager, utilizing conference call software. The
specific schedule will be determined at the SKO. Design Workshop will maintain the project
schedule, including tracking of key milestones and engagement activities.
Deliverables:
•Half-day in-person facilitated workshop with City team with site tour
•Walking tour maps for site tour notetaking
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•Detailed project work plan schedule
•Internal project communication plan
•Project Management Plan (PMP), including:
•Monthly / Bi-weekly calls with City’s Project Manager (18 1-hour meetings
included), including meeting agendas, notes with action items, and 60-day critical
path milestone schedule once a month
•Project Vision, Dilemma, Thesis, and Critical Success Factors (CSF)
Task 1.2 Stakeholder Engagement
1.2a – Community and Stakeholder Engagement Plan
The Design Workshop team will develop a Community Engagement Plan that includes
detailed guidance on public outreach, engagement tools and methods, and the preparation
of a stakeholder matrix. As part of this, we will work with City staff to categorize the groups
and individuals that will be identified as key stakeholders that should be engaged in the
process. We anticipate this group will include business leaders, local non-profits,
youth-focused organizations, etc. Discussion of these stakeholders will begin with the
Strategic Kickoff, which will identify the optimum role for these groups within the project.
Ultimately, we will work with staff to finalize the Community Engagement Plan document
that includes identification of the stakeholders, contact information, engagement timelines,
scheduled meeting dates and lead times, information distribution methods, and
responsibilities of City staff and the consultant team.
Deliverables:
•Community Engagement Plan, draft and final formats provided in MS Word and
PDF formats
•Stakeholder analysis matrix, provided in MS Excel format
Task 1.2b Technical Interviews & Small Group Meetings
Design Workshop will conduct up to three interviews or small group meetings with city staff
members, city leadership, transportation partners, and/or other recommended individuals
to understand their goals and priorities related to the corridor and its zoning. The specific
list of interviewees will be determined as part of the kick-off meeting.
Deliverables:
•Interview and small group questions
•Three (3) one-hour interviews / meetings
•Meeting record for each meeting containing summary of key takeaways.
Task 1.2c Community Interviews & Virtual Walking Tour
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MHTN will conduct up to 12 hours of interviews with local businesses, landowners, and
residents within the study area. This engagement is anticipated to occur early in the
process, with a focus on the southern end of the study area and Central Pointe station.
Design Workshop will review and summarize previous engagement efforts that have
occurred over the past three years within the study area, including interviews with the
Transportation Division, engagement records from the Ballpark Plan, and outreach efforts
conducted with the Homeless Resource Center. It is assumed that City staff will assist with
outreach to persons experiencing homelessness, including conducting interviews and
providing summaries of findings, with questions provided by Design Workshop.
The Design Workshop team will develop an interactive mapping tool (likely using Social
Pinpoint) that displays information and collects resident feedback in specific locations
along the corridor. This can be advertised along the corridor with QR codes and through
media and stakeholder groups.
Deliverables:
•Interview questions
•Up to 12 hours of in-person or virtual interviews
•Consolidated summary of findings from interviews and prior city engagement
efforts
•Online interactive map to facilitate virtual public walking tour and feedback
collection
•Social Pinpoint advertisement flyers for media, email, and print (2 sizes)
•Summary of online map takeaways and excel spreadsheet of individual comments
Task 1.3 Existing Conditions Assessment
We will create an existing condition report that couples direction from the existing plans
with information on current land uses and zoning to inform the base understanding of the
corridor. The presentation of existing conditions will also identify the overall look and feel
of the 300 West Corridor Plan document and associated materials.
Deliverables:
•Plan style guide identifying color palettes and fonts to be used for project
documents
•Previous plan review summary (up to 2 plans)
•Maps and narrative describing existing future land uses, zoning, estimated
property tax revenues from existing land uses, and potential conflicts between
plan recommendations and/or compatibility of uses and policy.
Task 2: Built Form and Land Use Alternatives
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Task 2.1a Alternatives Development
Combining urban design and planning tools, Design Workshop, with support from MHTN,
will study the entire corridor area and create up to two (2) potential built form and land use
scenarios that will include various land use, density, massing, and height alternatives. Each
will contain different land use combinations that represent key aspects of the vision, such
as infill development, affordable housing, and multimodal connectivity.
We will test recommendations and illustrate these ideas using snapshots of the model.
Deliverables:
●Site map showing proposed multi-modal connects, land uses and density (1 for each
scenario)
●3D block model image using SketchUp or Arc Urban tools to illustrate (1 for each
scenario)
o Proposed street section – focused on areas behind the newly implemented
300 West bike/ped improvements (1 for each scenario)Side street
cross-section (1 for each scenario) – to be based on SLC Street Typologies
●Memo documenting the alternative characteristics and their pros and cons with
regards to project goals
●Matrix summary of key information, such as housing types, heights, estimated
property tax revenues, and setbacks
Task 2.1b Alternatives Review
The objective for this task is to lead an interactive work session with the client team to
review two draft conceptual alternatives. The review is anticipated to be a 2 to 4 hour
online session to review the alternatives against design potential and development
feasibility of the study area. Parking requirements, mid-block walkways and other
connectivity enhancements, public amenities and design elements will be discussed. In
addition, a vision statement for the Central Pointe station area will be developed. The
consultant team will make adjustments to the alternatives and vision statement following
the discussion.
Deliverables:
•Agenda and workshop materials.
•Meeting prep sheets, including facilitation guide and questions
•Meeting minutes
Task 2.2 - Community Engagement
Task 2.2a - Public Open House
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The team will host an in person public meeting to share the two revised Land Use and Built
Form Alternatives and Central Pointe station area vision statement with the public. Local
stakeholders, developers, the Ballpark Community Council, and project partners will be
targeted for attendance. We anticipate the client team will assist with reserving a workshop
space. This public meeting will be held twice in a single day to enable broader participation.
It will be formatted to utilize boards to gather feedback.
Deliverables:
•Presentation and printed materials for public meeting. It is expected that the City
will support advertising this meeting through social media, public notices, and
others.
•Engagement summary
Task 2.2b Online Survey
Design Workshop will create an online survey to gather feedback on the two Land Use and
Built Form Alternatives from the broader community. The visual models will depict benefits
and challenges of the proposed options to allow the community to engage in the decision.
Deliverables:
●Open participation online survey in English, including two draft questionnaires for
review by the city and one final in the survey platform.
●Note: It is expected that the City will support the launch of this survey through
media advertisements, public notices, and others.
Task 3: Develop the Corridor and Station Area Vision
Task 3.1 Corridor and Station Area Plan
Task 3.1a Draft Corridor and Station Area Plan Document
Based on the data collected and community input on the two scenarios, Design Workshop
and MHTN will begin outlining the plan concepts and draft recommendations for the
corridor.
Draft Concepts may include:
●Housing and redevelopment strategies
●Transportation, connectivity and mobility strategies
●Infrastructure use and reuse strategies
●Parks and public space strategies
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●Urban design and landscaping strategies
The corridor document will identify proposed land uses, buildings, building massing/
heights, mid-block crossings, on-site parking areas, parks, streetscape improvements,
pedestrian and bicycle amenities, etc. both in illustrative format. In areas covered by the
existing Ballpark Plan, the draft plan will focus on zoning related items to implement the
Ballpark Plan. For the entire corridor and station area plan, the plan will include clear,
location specific, recommendations for future development/zoning, such as, but not limited
to, specific building massing/heights, setbacks, and landscaping, that can be directly
implemented in Task 4 through zoning code.
Deliverables
•80% draft document including existing conditions documentation, public
engagement summaries, and up to eight draft illustrations and accompanying
narrative describing the vision and supporting strategies.
•Presentation of draft concepts to staff in 2-hour virtual workshop and two rounds
of revisions to create a 95% draft document in preparation for Commission and
Council presentations (see Task 3.2)
Task 3.1b Small Group Meetings
Design Workshop will hold up to two virtual small group meetings with those engaged with
during Tasks 1.2b and 1.2c to convey the final corridor plan vision and receive final input
from stakeholders along the corridor. The team will make adjustments to the plan based
on this feedback along with comments from staff.
●Presentation of draft concepts to small groups in two 1-hour virtual meeting and
one round of revisions (to occur with one round in Task 3.1a).
Task 3.1c Final Corridor and Station Area Plan Document
Once the direction for the preferred design concept is approved by staff and presented to
the Planning Commission and City Council (see Task 3.2), a final document will be created.
It is assumed that Design Workshop will make adjustments to the 95% draft to reflect
Planning Commission comments and present those changes to Planning Commission. The
draft will then be presented to City Council after the Planning Commission meeting.
Deliverables:
•Final Conceptual Plan (8.5 x 11” digital document) for 300 West with up to eight
illustrations that are in addition to those from the scenarios.
•Original, editable copies of any maps/diagrams in the plan.
Task 3.3 City Council & Planning Commission Presentation
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Design Workshop will develop a PowerPoint presentation and summary flyer summarizing
the proposed Corridor Plan for use by city staff in meetings/session with city leadership in
the adoption process and for online sharing.
Deliverables:
•PowerPoint presentation and summary flyer for staff to use in the adoption
process.
•Two virtual presentations to Planning Commission and one virtual presentation to
City Council to review draft Corridor Plan
•Meeting notes following Planning Commission and City Council meetings
Task 4: Develop Land Use Code
Task 4.1 Background and Review
Task 4.1a Outline of Proposed Land Use Code Changes
Given the planning team’s prior work updating code sections of Downtown Districts, Design
Workshop assumes that minimal time is required to understand the current code. Based
on the Corridor Vision and our knowledge of the Land Use Code, Design Workshop, with
support and review from MHTN, will create an outline for the proposed changes. We will
also create working maps to articulate any potential code differences along the corridor.
This will include a menu of new zoning districts articulating high-level intent, allowances,
and site development considerations. We will also work with our Jensen Hughes to identify
areas of the code that might relate to building techniques and relevant building codes. The
outline will be created in memo and table formats. We anticipate one round of review with
staff to finalize the outline prior or moving into drafting the language. The timing of this
task start date is flexible and will be timed to follow Council’s indication of approval of the
Corridor Plan.
Deliverables:
●Outline Memo, highlighting key areas of the Land Development Code that will be
addressed through the process.
●Up to 2 working maps showing locations for potential changes.
Task 4.2 Code Drafts
Task 4.2a Preliminary Land Use Code Draft
Once staff, the Planning Commission and City Council have reviewed and indicated support
for the draft Outline of Proposed Land Use Code Changes, we will begin the drafting of
code changes. It is assumed staff will lead the Planning Commission and Council briefings
and reviews at this point in the process.
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Once reviewed, Design Workshop, with review from MHTN and Jensen Hughes, as needed,
will complete an 80% draft that will be reviewed with staff. This task includes two rounds of
revisions.
Deliverables:
●80% draft code language in Microsoft Word
●Two (2) revision cycles of the draft document, based on City staff direction for
incorporating collected comments – City to collect all comments and provide to
Design Workshop (fee anticipates approximately 20 hours for revision tasks)
●Working maps showing locations for proposed changes.
●Up to 10 diagrams illustrating general relationships for built environment
components and dimensional parameters. Some graphics may be those brought
forward from the Corridor Plan document.
●Summary flyer for staff to use in the adoption process and for public engagement.
City staff to support with the creation of a StoryMap to be used in conjunction with
the summary flyer.
Task 4.2b Final Drafts of Land Use Code Changes
Following two rounds of review cycles with staff we will produce a 95% draft document to
be reviewed with Planning Commission (see Tasks 5.1a). The draft will be visual to clearly
articulate the goals of the code and ensure clarity in requirements. Based on feedback
from the community and Planning Commission we will complete a 95 percent draft code
document for review and adoption. This task assumes that any revisions from Planning
Commission will be incorporated into the version that Council reviews. The 95 percent draft
will be created from feedback from the first public briefing and will be the basis for review
at the public hearing with City Council.
After the City Council meeting Design Workshop will develop and deliver the final zoning
language for easy adoption and inclusion in the city’s zoning ordinance.
Deliverable:
●95% document of code language for Planning Commission and City Council review.
●Working maps showing locations for proposed changes
●Final code language, including all text and graphics, in Microsoft Word.
●PowerPoint presentation and revised summary flyer for staff to use in the adoption
process and for public engagement.
●Two-hour virtual “office hours” co-hosted with DW and SLC staff, where community
members can ask questions about the code changes.
Task 5: Adoption
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Task 5.1 Final Leadership Presentations
Task 5.1a Planning Commission Presentation
Design Workshop will develop a PowerPoint presentation and summary flyer summarizing
the new zoning regulations for use by city staff in meetings/session with city leadership in
the adoption process and for online sharing.
Design Workshop will virtually attend two Planning Commission Meetings to prepare for
review from Council .
Deliverable:
•Attendance at two Planning Commission meetings. (virtual)
•Meeting notes following Planning Commission meetings.
•One round of revisions in response to Planning Commission changes.
Task 5.1b City Council Presentation
Design Workshop will update meeting materials including the presentation and summary
flyer to reflect changes that occur from Planning Commission feedback for the City Council
review.
Deliverables:
•Updated PowerPoint presentation and summary flyer for staff to use in the
adoption process.
•Attendance at one City Council meeting.
•Final code language and graphics in format that can be edited by staff to align with
any council requested changes.
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Schedule
Months 1 2 3 4 5 6 7 8 9 10 11 12
Project Tasks
Ja
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Ma
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Task 1: Project Assessment
Task 1.1 Project Kick-off Meeting (1) &
PM meetings (18)
Task 1.2 Stakeholder Engagement
Task 1.2.a. Interviews & Small Group
Meetings (up to 3 meetings)
Task 1.2.b Individual interviews &
Virtual Walking Tour
Task 1.3 Existing Conditions
Assessment
Task 2: Built Form and Land Use
Alternatives Development and
Community Outreach
Task 2.1a Alternatives Development
Task 2.1b Alternatives Review
Task 2.2 Community Engagement
Task 2.2.a. Public Open House
Task 2.2.b. Online survey
Task 3: Develop the Corridor Vision
Task 3.1 Corridor Plan
Task 3.1.a. Corridor Plan Document
Task 3.2.b. Small Group Meetings
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Task 3.1.c. City Council & PC
Presentation
Task 4: Develop Land Use Code
Task 4.1 Background and Review
Task 4.1.a. Outline of Proposed Land
Use Code Changes
Task 4.2 Code Drafts
Task 4.2.a Preliminary Land Use Code
Draft
Task 4.2.b. Final Drafts of Land Use
Code Changes
Task 5: Adoption
Task 5.1 Final Leadership Presentations
Task 5.1.a. Planning Commission
Presentation
Task 5.1.b. City Council Presentation
Project Budget
Project Tasks Design Workshop MHTN Jensen Hughes
Task 1: Project Assessment $26,000 $5,000
Task 2 Built Form and Land Use
Alternatives Development and
Community Outreach
$21,950 $7,000
Task 3: Develop the Corridor Vision $35,750 $6,000
Task 4: Develop Land Use Code $24,700 $4,000 $4,000
Task 5: Adoption $3,600
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Reimbursable Expenses $12,000
Total ($150,000)$126,750 $19,250 $4,000
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