Transmittal - 5/23/2024DEPARTMENT of ECONOMIC DEVELOPMENT
ERIN MENDENHALL
MAYOR
LORENA RIFFO-JENSON
DIRECTOR
CITY COUNCIL TRANSMITTAL
_______________________ Date Received: ___________
Jill Love, Chief Administrative Officer Date sent to Council: ___________
__________________________________________________________________
TO: Salt Lake City Council DATE: May 20, 2024
Victoria Petro, Chair
FROM: Lorena Riffo-Jenson, Director, Department of Economic Development
SUBJECT: Economic Development Revolving Loan Fund (EDLF) – Shades of Pale, Inc.
STAFF CONTACTS:
Roberta Reichgelt, Business Development Director, Roberta.reichgelt@slcgov.com
Project Manager, Will Wright, William.wright@slcgov.com
DOCUMENT TYPE: Loan Approval
RECOMMENDATION: The EDLF Loan Committee recommends approval of a $350,000 loan
to Shades of Pale.
BUDGET IMPACT: $350,000 from the Economic Development Loan Fund
BACKGROUND/DISCUSSION: On May 9, 2024, a loan request from Shades of Pale was
presented to the EDLF Loan Committee for review and discussion. Shades of Pale is a local
microbrewer with a regional distribution.
Basic Loan request
Business Name: Shades of Pale
Address: 1388 South 300 West
Loan Amount Requested: $350,000
Loan Term: 7 years.
Interest Rate: 10.5%
Use of Funds: Remodel, Equipment, Working Capital
Loan Type: (Expansion)
Council District: District 5
Reasoning behind staff recommendation
Jill Love (May 23, 2024 16:20 MDT)
Jill Love 05/23/2024
05/23/2024
Applicants of The Economic Development Loan Fund (EDLF) go through a thorough application
process consisting of a pre-screening, underwriting analysis, and economic impact
statement. Only after the loan applicant goes through these processes is the loan recommended to
be reviewed by the Loan Committee members. Upon a thorough review of the Loan Committee
members, a recommendation is made before the loan is transmitted to the Mayor for Council to
receive the recommendation for final approval. Because the Loan Committee review process must
adhere to the Open Meetings Act, DED’s staff has worked closely with the City Attorney’s Office to
ensure that applicants’ information is protected and at the same time the public process is
followed.
In addition, the EDLF loans meets the following goals of the Economic Development Loan Fund
as stated in the EDLF program guidelines.
• Increasing employment opportunities.
• Stimulating business development.
• Encouraging private investment.
• Enhancing neighborhood vitality.
• Boosting commercial enterprise.
This loan will assist in the creation of 10 new jobs in the next year and retention of 11 current jobs.
This loan was recommended by the EDLF Committee to the City Council for approval.
EDLF Loan Balances
1. As reported by The Finance Department on April 2024, the EDLF available
fund balance is approximately: $6,700,000.
2. As of May 6, 2024, the amount of outstanding loans total is: $3,240,998.
EDLF Loan Committee
There is a total of nine (9) EDLF Committee members.
City Employees:
1. Community and Neighborhoods Finance
2. Mayor’s Office
3. Employee at large
4. Housing Stability
5. Economic Development
Community Volunteers:
6. Business Advisory Board (BAB) member
7. Banker
8. Community lender
9. Business mentor
Attachments: Terms Sheet and Ordinance
SALT LAKE CITY ORDINANCE
No. _____ of 2024
(Ordinance approving a $350,000 loan for Shades of Pale, Inc., at 1388 South 300 West from the
Economic Development Loan Fund)
WHEREAS, Salt Lake City Corporation’s (“City”) Economic Development Loan Fund
(“EDLF”) is a program to stimulate local business development, encourage private investment,
enhance neighborhood vitality, and boost commercial enterprise in Salt Lake City.
WHEREAS, the EDLF is administered by the Department of Economic Development
(“DED”) and loan applications are first prescreened by DED staff, and then reviewed by the
EDLF Loan Committee.
WHEREAS, the EDLF Loan Committee and DED staff recommend the approval of the
attached loan term sheet for a $350,000 loan to Shades of Pale, Inc., a local business located at
1388 South 300 West.
NOW, THEREFORE, be it ordained by the City Council of Salt Lake City, Utah, that:
SECTION 1. Loan Approval. The City Council approves the loan outlined in the Term
Sheet attached hereto, subject to revisions that do not materially affect the rights and obligations
of the City hereunder. The City Council authorizes the Mayor to negotiate and execute the loan
agreement and any other relevant documents consistent with the Term Sheet, and incorporating
such other terms and agreements as recommended by the City Attorney’s office.
SECTION 2. Effective Date. This ordinance shall become effective on the date of its first
publication.
Passed by the City Council of Salt Lake City, Utah, this ______ day of
_____________________, 2024.
Victoria Petro, Council Chair
ATTEST AND COUNTERSIGN:
______________________________
CITY RECORDER
Transmitted to Mayor on _______________________.
Mayor's Action: _______Approved. _______Vetoed.
______________________________
MAYOR
______________________________
CITY RECORDER
(SEAL)
Bill No. ________ of 2024.
Published: ______________.
APPROVED AS TO FORM
Salt Lake City Attorney’s Office
Date:
Sara Montoya, City Attorney
May 14, 2024
LOAN TERM SHEET
Applicant: Shades of Pale, Inc.
Address: 1388 South 300 West
Proposed Loan Terms
Loan Amount: $350,000
Loan Term: 7 Years
Interest Rate Calculation Prime Interest Rate: 8.5% (at the time of application on October 30,
2023).
Plus EDLF Charge: 4%
Less Discount: 1% for each
• Priority Area (RDA State Street Project Area)
• Socially and Economically Disadvantaged Individuals (SEDI),
woman owned, Latina owned.
Final Interest Rate: 10.5%
Use of Funds: Renovation, Machinery, Equipment, Working Capital
Business Type: Existing
Collateral: Equipment
Personal Guarantees: Jennifer Alexandra Ortiz
Conditions for Closing
• Obtain all City approvals, execute all loan documents as deemed necessary by City legal counsel
and DED staff, such other terms as recommended by City legal counsel and DED staff.