Council Provided Information - 6/6/2023CITY COUNCIL OF SALT LAKE CITY
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COUNCIL STAFF REPORT
CITY COUNCIL of SALT LAKE CITY
TO:City Council Members
FROM:Brian Fullmer
Policy Analyst
DATE:June 6, 2023
RE: Sign Ordinance Text Amendment to Allow Pole Signs on Public and Private School Property
PLNPCM2021-00190
BRIEFING UPDATE
The Council expressed general support for the proposed text amendment and raised a few items for follow-
up.
1.Off-Premise Use: There was a discussion about potentially allowing off-premise community events
or fundraising advertising. Some Council Members were supportive of this, and others expressed
concerns. Those in favor of the advertising noted that it would be an effective method of informing
the community of these events. Those opposed shared concerns it would lead to business
advertising similar to advertising banners near school sports facilities, and the risks outweigh
benefits. The City Attorney’s Office said off-premise advertising is prohibited by city code. Allowing
it on school property would put the City in jeopardy of being required to allow it for others.
2.Light Dimming: A question was raised about when schools dim or turn off signs on school
properties. Planning staff contacted the school district and was told the sign displays can be
dimmed if there are reports of negative impacts to nearby neighbors. Another question concerned
whether schools with frontages on two sides of the property would be allowed to install two signs.
A representative from the Salt Lake City School District stated the signs are a vital communication tool for
communities where schools are located but is not interested in allowing advertising on school signs. He
also said no more than one sign would be installed on each school’s property.
The following information was provided for the May 16, 2023 Council briefing. It is
included again for background purposes.
Item Schedule:
Briefing: May 16, 2023
Set Date: May 16, 2023
Public Hearing: June 6, 2023
Potential Action: June 13, 2023
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The Council will be briefed about a proposal initiated by the Salt Lake City School District to allow
freestanding pole signs on school property. Some zoning districts on which schools are located do not allow
pole signs under the current ordinance. An enforcement case for a pole sign at a high school prompted the
requested text amendment.
The Administration recommends allowing pole signs on public and private K-12 school property within the
city regardless of the zoning district if they meet the following requirements:
•One pole sign per school property.
•Maximum freestanding pole sign height is 15 feet for local streets, and 25 feet along collector and
arterial streets.
•Maximum of three sign faces with a combined sign face area of 180 square feet for signs on local
streets, and 540 square feet for signs on collector or arterial streets.
•No minimum setback, but all portions of the sign must be on school property, and not overhang
into the public right-of-way.
•No advertising of off-premises events, goods, or services.
•Animated images would not be allowed.
•Pole signs would be subject to all other requirements for signs, and applicable zoning overlay
requirements.
Planning staff recommended the Planning Commission forward a positive recommendation to the Council.
The Planning Commission reviewed the proposal at its February 8, 2023 meeting and held a public hearing
at which no one spoke. Commissioners voted 9-2 in favor of forwarding a positive recommendation to the
City Council. A Commissioner who voted against the proposal stated she was not supportive of additional
pole signs in the city. The other Commissioner opposed did not state a reason for her opposition.
Goal of the briefing: Review the proposed zoning map amendments, determine if the Council supports
moving forward with the proposal.
POLICY QUESTIONS
1. The Council may wish to discuss limiting how close pole signs can be placed to homes near schools.
2. The Council may wish to discuss limiting overall brightness of signs or require dimming the sign
displays after sunset.
3. The Council may wish to consider whether the School District should notify immediately adjacent
neighbors of any changes to existing signs or installations of new signs.
KEY CONSIDERATIONS
Planning staff identified three key considerations related to the proposal which are found on pages 6-7 of
the Planning Commission staff report and summarized below. For the complete analysis, please see the
staff report.
Consideration 1-Public Process
As noted above, the Glendale Neighborhood Council sent a letter expressing support for the proposal.
Planning staff and a representative from the Salt Lake City School District attended the December 12, 2022
Sugar House Community Council meeting. Meeting attendees expressed general support for standards
permitting the signs at local schools. The signs were said to be appreciated by the public for providing
information about events at the schools.
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Scenic Utah provided a letter in December 2022 recommending smaller signage with limited impact to the
neighborhood and displays only school related information. Additional recommendations included issuing
permits for new school signs on a case-by-case basis, and an impact assessment.
Consideration 2-Compliance with Master Plan Policies
Planning staff found the proposed text amendment aligns with initiatives found in Plan Salt Lake, and
stated:
“The amendment supports the vision of neighborhoods that provide a safe environment,
opportunity for social interaction, and services needed for the wellbeing of the community therein.
Schools are frequently regarded as cultural resources, as well as places of learning and social
interaction. Active communication with the public about ongoing events is a resource for
residents.”
Consideration 3-Compliance with the Standards for General Amendments
Planning staff reviewed the proposed text amendment against the following criteria City Code says the City
Council should consider. Please see Attachment C (page 15) of the Planning Commission staff report for
additional information.
Factor Finding
Whether a proposed text amendment is consistent
with the purposes, goals, objectives, and policies of
the City as stated through its various adopted
planning documents.
Complies
Whether a proposed text amendment furthers the
specific purpose statements of the zoning
ordinance.
Complies
A proposed text amendment is consistent with the
purposes and provisions of any applicable overlay
zoning districts which may impose additional
standards.
Complies
The extent to which a proposed text amendment
implements the best current, professional practices
of urban planning and design.
Complies
City Department Review
During City review of the petition the City Attorney’s Office suggested constraints to address potential
issues with the signs.
•Limit nuisance lighting on adjacent properties.
•Prohibit off-premises advertising.
•Designate setbacks.
•Limit sign size.
No other responding departments or divisions expressed concerns with the proposal, but stated additional
review and permits would be required as signs are installed.
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PROJECT CHRONOLOGY
• March 3, 2021-Petition for zoning map amendment received by Planning Division.
• October 26, 2022-Petition assigned to Meagan Booth, Principal Planner.
• November 16, 2022-Information about petition sent to all community councils. Project posted to
City website for an online open house.
o January 26, 2023-Planning Commission agenda posted to City website and emailed to
listserv.
• February 8, 2023-Planning Commission meeting and public hearing. The Planning Commission
voted 9-2 to forward a positive recommendation to the City Council for the proposed zoning text
amendment.
• March 2, 2023-Ordinance requested from Attorney’s Office.
• March 21, 2023-Planning received signed ordinance from the Attorney’s Office.
• April 5, 2023-Transmittal received in City Council Office.