Council Provided Information - 10/2/2024CITY COUNCIL OF SALT LAKE CITY
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COUNCIL STAFF REPORT
CITY COUNCIL of SALT LAKE CITY
TO:City Council Members
FROM:Brian Fullmer
Policy Analyst
DATE:October 1, 2024
RE: Monument Signs in Manufacturing Districts Text Amendment
PLNPCM2023-00970
BRIEFING UPDATE
During the September 3, 2024 briefing, Council Members expressed general support for the proposal. They
discussed a desire to allow businesses to identify themselves but don’t want a proliferation of monument
signs in manufacturing districts. It was noted these signs are expensive and that would help self-regulate
the numbers.
Planning staff discussed different types of signs such as those on buildings are not affected by the proposed
text amendment. In response to a question about allowed curb cuts, Planning said these are regulated in
the parking chapter for City streets, and by UDOT for State owned roads.
The petitioner addressed the Council and said directional signs are restricted to a relatively small size and
that makes it difficult for drivers of large trucks to see them in time to turn into facilities’ entrances.
The following information was provided for September 17, 2024 Council meeting. It is
included again for background purposes.
The Council will be briefed about a text amendment requested by YESCO sign company to amend the
zoning ordinance related to monument signs in the city’s M-1 and M-2 manufacturing districts which are
currently found in City Council Districts One, Two, and Three. Monument signs are freestanding with a
sign face that extends to the ground or a base as shown in the image below from City code.
Item Schedule:
Briefing: September 17, 2024
Set Date: September 17, 2024
Public Hearing: October 1, 2024
Potential Action: October 15, 2024
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Currently the zoning ordinance limits monument signs to one
per street frontage, regardless of the frontage length. The
proposal would allow one monument sign for the first 100 feet
of street frontage and one additional sign for each additional
250 feet of street frontage, with a minimum 150-foot
separation between signs.
Development in the manufacturing districts is often on very
large lots with multiple driveways leading to different
buildings. Driveways may be designated for visitors, truck
entrances, employee parking, etc. The text amendment’s intent
is to allow multiple monument signs with adequate spacing
between them to avoid becoming a distraction to drivers.
It is important to note that the proposed text amendment
applies only to monument signs and does not affect other sign
types such as pole signs or billboards. In addition, the proposal
does not change other requirements for monument signs such
as size.
The Planning Commission reviewed this proposal at its April 24, 2024 meeting and held a public hearing
during which no one spoke. The Commission voted 5-2 to forward a positive recommendation to
the City Council. One Commissioner who voted against the proposal expressed concern with the
potential for monument sign proliferation on very long street frontages simply because they are allowed.
The other Commissioner did not share why she was opposed.
Goal of the briefing: Review the proposed text amendment and determine if the Council supports
moving forward with the proposal.
POLICY QUESTION
Council Members may wish to discuss whether they are supportive of the proposal as recommended by the
Planning Commission, or if they prefer different spacing between monument signs in manufacturing
districts.
KEY CONSIDERATIONS
Planning staff identified two key considerations related to the proposal, found on pages 13-15 of the
transmittal, and summarized below. For the complete analysis, please see the transmittal.
Consideration 1 – How the proposal helps implement city goals and policies identified in
adopted plans:
Planning staff found that the proposed amendment generally aligns with guiding principles and initiatives
found in Plan Salt Lake (2015) including Transportation and Mobility, Beautiful City, and Economy. In
addition, Planning found the following sign related strategies, policies, and recommendations in the 1990
Urban Design Element are applicable:
“Signage throughout the commercial/industrial areas need not be overpowering.”
“Provide ample opportunities for business to advertise products and service without having a
detrimental effect on the community.”
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“Consider sign design and location as an integral part of all development, not as an after
thought.”
Consideration 2 – Zoning Analysis & Best Practices:
During their analysis for the proposed monument sign text amendment, Planning staff reviewed sign codes
in several nearby communities. They found that some cities restrict these signs in manufacturing zones to
one per street frontage, while others allow multiple monument signs.
West Valley City:
o Generally, maintain a minimum 100-foot separation from all other signs.
o Limited to one monument sign per 200 feet of street frontage.
o Properties with more than one street frontage may have at least one sign per frontage if
there is a cumulative total of 200 feet of frontage or at least 100 feet of frontage per street
frontage, whichever is greater.
Magna:
o One monument sign per 300 feet of street frontage in non-residential zones.
South Salt Lake:
o In commercial and industrial districts there may be any number of attached or detached
signs provided their total does not exceed the maximum square footage of sign area allowed
for the type of sign and the location unless a special exception is granted for unusual
circumstances.
Salt Lake City:
o On August 27 the City Council approved an expansion of the Delta Center overlay zone to
include the convention center blocks. Up to five monument signs per street frontage would
be allowed in the expanded overlay.
o Monument signs are limited to one per street frontage in all other areas of the city.
ANALYSIS OF STANDARDS
Attachment D (pages 26-27) of the transmittal outlines zoning text amendment standards that should be
considered as the Council reviews this proposal. The standards and findings are summarized below. Please
see the transmittal for additional information.
Factor Finding
Whether a proposed text amendment is consistent with
the purposes, goals, objectives, and policies of the City as
stated through its various adopted planning documents.
Complies
Whether a proposed text amendment furthers the
specific purpose statements of the zoning ordinance.
Complies
Whether a proposed text amendment is consistent with
the purposes and provisions of any applicable overlay
zoning districts which may impose additional standards.
Not applicable
The extent to which a proposed text amendment
implements best current, professional practices of urban
planning and design.
Complies
PROJECT CHRONOLOGY
• December 5, 2023 – Application accepted by Planning Division.
• January 2, 2024 –
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o Early notice period begins.
o Notice sent to all community councils.
• April 11, 2024 – Planning Commission agenda posted to website, emailed to the listserv, and
notice of public hearing posted to City and State websites.
• April 24, 2024 – Planning Commission meeting and public hearing. The Commission voted 5-2 to
forward a positive recommendation to the City Council.
• May 14, 2024 – Ordinance requested from Attorney’s Office.
• June 25, 2024 – Signed ordinance from Attorney’s Office received by Planning Division.
• July 16, 2024 – Transmittal received in City Council Office.