HomeMy WebLinkAboutPLNZAD2026-00324 - 765 S 400 WMay 14, 2026
ADMINISTRATIVE INTERPRETATION
DECISION AND FINDINGS
PLNZAD2026-00324
REQUEST:
This is a request for an administrative interpretation regarding whether the proposed sign at
approximately 765 S 400 W (15-12-130-041-0000) qualifies as a vintage sign pursuant to the
provisions of 21A.46.125. The applicant applied for a sign permit, BLD2026-01381, to install a
roof sign, however, per 21A.46.090.A.6, roof signs are not permitted in the Mixed Use 11 (MU-11)
District. However, the proposed sign in question was historically present at the site prior to its
removal and has since been restored and modified.
DECISION:
The Zoning Administrator finds that the proposed sign meets the requirements to be designated
as a vintage sign. This finding is based on the sign complying with the following standards
outlined in 21A.46.125.B.2:
a. The proposed sign has not been placed as part of a Localized Alternative Signage Overlay
District and has not been granted flexibility from the base zoning through a Planned
Development agreement or by the Historic Landmark Commission;
b. The proposed sign is not a billboard as defined in section 21A.46.020;
c. The proposed sign retains its original design character; and,
d. The proposed sign meets the following five criteria:
(1) The proposed sign was specifically designed for a business, institution, or other
establishment on the subject site;
(2) The proposed sign bears a unique emblem, logo, or another graphic specific to the
city, or region;
(3) The proposed sign exhibits specific characteristics that enhance the streetscape or
identity of a neighborhood;
(4) The proposed sign is characteristic of a specific historic period; and
(5) The proposed sign is integral to the identity of the site where it is located.
FINDINGS:
Section 21A.44.125.B.2 outlines the standards by which the Zoning Administrator shall designate
a vintage sign.
Per 21A.46.125.B.2.a:
[The sign was] not placed as part of a Localized Alternative Signage Overlay
District and has not been granted flexibility from the base zoning through a
planned development agreement or by the historic landmark commission;
The site of the proposed sign, 741 S 400 W, is not located within or subject to a Lo calized
Alternative Signage Overlay District. Additionally, the proposed sign is not included as part of any
active or past Planned Development agreements. Finally, the proposed sign is not part of a
designated local landmark site nor is it located within a local historic district, so no modificatio ns
by the Historic Landmark Commission are available. The proposed sign complies with this
standard.
Per 21A.46.125.B.2.b:
[The sign is] not a billboard as defined in section 21A.46.020 of this chapter;
“Billboard” is defined in 21A.46.020 as:
BILLBOARD (OUTDOOR ADVERTISING SIGN): A form of an off premises sign.
A freestanding ground sign located on industrial, commercial or residential
property if the sign is designed or intended to direct attention to a business,
product or service that is not sold, offered or existing on the property where the
sign is located.
However, the proposed sign more closely matches the definition of “roof sign”:
ROOF SIGN: A sign erected on the roof of a building and constructed so as to
appear as an extension of the building facade.
The proposed sign then does not match the definition of “billboard”; the proposed sign complies
with this standard.
Per 21A.46.125.B.2.c:
[The sign] retains its original design character, or that character will be
reestablished or restored, based on historic evidence such as drawings or
photographs; and,
The proposed sign consists of the original sign following refurbishment. The applicant has
provided both historic and contemporary photographic evidence that the sign substantially
retains its original character; the proposed sign complies with this standard.
Per 21A.46.125.B.2.d:
Meets at least four (4) of the following criteria:
(1) The sign was specifically designed for a business, institution, or other
establishment on the subject site;
(2) The sign bears a unique emblem, logo, or another graphic specific to the city,
or region;
(3) The sign exhibits specific characteristics that enhance the streetscape or
identity of a neighborhood;
(4) The sign is or was characteristic of a specific historic period;
(5) The sign is or was integral to the design or identity of the site or building
where the sign is located; or
(6) The sign represents an example of craftsmanship in the application of
lighting technique, use of materials, or design.
The proposed sign was specifically designed for the Utah Pickle Company, which previously
operated within a former building on the subject site. The proposed sign meets the first criterion.
The “Arrow Brand” and “Utah Pickle Co.” lettering on the proposed sign are iconic elements
specific to the Granary District. The proposed sign meets the second criterion. The proposed sign’s
longstanding presence in the Granary District, dating back to at least 1936, reflects the historic
20th century industrial character ingrained in the area. The proposed sign’s historic character is
unique to a specific period of history, which serves to enhance the identity of the neighborhood
by retaining elements of its past. The proposed sign meets the third, fourth, and fifth criteria.
Finally, the proposed sign does not utilize exemplary craftsmanship in lighting technique, use of
materials, or design. In fact, the sign is minimalist in design. The proposed sign does not meet the
sixth criterion. As the sign meets at least four of the criteria, the proposed sign meets standard
21A.46.125.B.2.d.
Based on the above findings, the proposed sign meets the necessary standards outlined in
21A.46.125.B.2 to be designated as a vintage sign.
If you have any questions regarding this interpretation, you may contact Noah Elmore at
noah.elmore@slc.gov or (801) 535-7971.
APPEAL PROCESS:
An applicant or any other person or entity adversely affected by a decision administering or
interpreting this Title may appeal to the Appeals Hearing Officer. Notice of appeal shall be filed
within ten (10) days of the administrative decision. The appeal shall be filed with the Planning
Division and shall specify the decision appealed and the reasons the appellant claims the decision
to be in error. Applications for appeals are located on the Planning Division website at
https://www.slc.gov/planning/applications/ along with information about how to apply and
processing fees.
Noah Elmore, AICP
Principal Planner
CC: Nick Norris, Planning Director
Daniel Echeverria, Zoning Administrator
Casey Stewart, Planning Manager and Development Review Supervisor
Posted to Web
ATTACHMENTS:
Attachment 1: Proposed Vintage Sign
Attachment 1: Proposed Vintage Sign